The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province)

Mohsen Rezaei; Karim Nemati

doi:10.29333/djfm/5819

The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province)

Mohsen Rezaei ¹, Karim Nemati ¹ ^*

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¹ Department of Management, Qeshm Branch, Islamic Azad University, Qeshm, IRAN
^* Corresponding Author

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Research Article

Dutch Journal of Finance and Management, 2017 - Volume 1 Issue 2, Article No: 43
https://doi.org/10.29333/djfm/5819

Published Online: 21 May 2017

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APA 6th edition

In-text citation: (Rezaei & Nemati, 2017)
Reference: Rezaei, M., & Nemati, K. (2017). The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province). Dutch Journal of Finance and Management, 1(2), 43. https://doi.org/10.29333/djfm/5819

Vancouver

In-text citation: (1), (2), (3), etc.
Reference: Rezaei M, Nemati K. The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province). Dutch Journal of Finance and Management. 2017;1(2):43. https://doi.org/10.29333/djfm/5819

AMA 10th edition

In-text citation: (1), (2), (3), etc.
Reference: Rezaei M, Nemati K. The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province). Dutch Journal of Finance and Management. 2017;1(2), 43. https://doi.org/10.29333/djfm/5819

Chicago

In-text citation: (Rezaei and Nemati, 2017)
Reference: Rezaei, Mohsen, and Karim Nemati. "The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province)". Dutch Journal of Finance and Management 2017 1 no. 2 (2017): 43. https://doi.org/10.29333/djfm/5819

Harvard

In-text citation: (Rezaei and Nemati, 2017)
Reference: Rezaei, M., and Nemati, K. (2017). The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province). Dutch Journal of Finance and Management, 1(2), 43. https://doi.org/10.29333/djfm/5819

MLA

In-text citation: (Rezaei and Nemati, 2017)
Reference: Rezaei, Mohsen et al. "The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province)". Dutch Journal of Finance and Management, vol. 1, no. 2, 2017, 43. https://doi.org/10.29333/djfm/5819

ABSTRACT

The aim of this study was to investigate the impact of purchase intent, word of mouth advertising and skill domain of seller on quality of customer relationship to sale life and savings insurance policies on Dana Insurance Co., Bushehr. The research method was descriptive, correlation type. Its population included all employees, branch managers, sales network and customers of Dana Insurance Co., Bushehr. According to Morgan Table, there were randomly participated 200 subjects in the study. A questionnaire was used to collect data. The data were analyzed using Pearson correlation and regression. Results showed a significant positive relationship between purchase intent, word of mouth advertising and skill domain of seller with quality of customer relationship in Dana Insurance Co.

KEYWORDS

purchase intent word of mouth advertising skill domain of seller

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