Exploring the impact of mobile marketing tools on the purchase intention of iberian consumers

Sara Teixeira, Ana Nunes

DUTCH J FINANCE MANA, Volume 7, Issue 1, Article No: 27725

https://doi.org/10.55267/djfm/14679

Exploring Digital Marketing Optimization: Enhancing Company Performance with a Focus on the FMCG Industry in Lebanon

Clarita Obeid

DUTCH J FINANCE MANA, Volume 6, Issue 2, Article No: 25565

https://doi.org/10.55267/djfm/14163

The Effect of Social Media on Consumer Purchase Behaviour in the Mobile Telephony Industry in Zimbabwe

Forbes Makudza, Cleopatra Mugarisanwa, Shingirai Siziba

DUTCH J FINANCE MANA, Volume 4, Issue 2, Article No: em0065

https://doi.org/10.29333/djfm/9299

Marketing Strategic Planning and Choosing the Right Strategy using AHP Technique (Case Study: Ghavamin Bank Mazandaran)

Forough Sadeghpour, Mohammad Ghorbani Far, Ali Ramzan Khah, Masoumeh Amu Akbardokht Amiri

DUTCH J FINANCE MANA, Volume 1, Issue 2, Article No: 45

https://doi.org/10.29333/djfm/5821